Digital Merchandiser

Role: Digital Merchandiser

Location: Bournemouth

Reference: HOB1223510

Closing Date: 18/08/2026 23:59

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something. 

Digital Merchandiser  - Hobbycraft Head Office, BH23 6HG

Fixed Term Contract ending 31 October 2027

Salary - £28,000pa   

Pension with a 4% contribution

33 days holiday a year (inc. bank holidays)

40% discount in our stores

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times

Our hybrid working model is 3 days in the office, 2 days working from home

We are recruiting for a Digital Merchandiser to join our Digital team at our Head Office in Christchurch, Dorset. We offer a dynamic and fun environment with positive people who are passionate about inspiring our customers and meeting their crafting needs.

About the Role

The mission of the Digital Merchandiser is to execute an effective online merchandising engine that ensures products and categories are presented to customers in an inspiring and commercial way, based on data and industry trends. You will work closely with our Digital Trading & Merchandising Manager, the Product Content team, Digital Product team, Marketing, Supply Chain as well as our partners in Buying to bring to life our product assortment for multiple categories on Hobbycraft.co.uk in a consumer centric way.

Role Responsibilities

• All on site merchandising, implementation, and on-going management of the site Merchandising for multiple product categories.
• Ongoing management of site taxonomy and attribution, working closely with the wider teams to ensure we’re offering relevant products and categories in the most shoppable way in-line with SEO requirements.
• Planning and execution of strategies for category management and optimisation, setting and testing rules to improve performance.
• Producing analysis across site through in-depth category and product performance whilst highlighting opportunities and underperformance along with actions to deliver results.
• Work closely with the teams to execute the website operations calendar, promoting products and collections in-line with the wider marketing teams strategies monitoring and reporting on performance.
• Competitor research and suggestion of possible site improvements / a/b tests to improve key website metrics.
• Ensuring we have a best-in-class website and identifying issues and snags - reporting anything to the dev team to fix.
• Using tools to study customer behaviour and identify improvements to the customer journey.
• Working closely with the CRM team to provide optimum product nominations and customer journey experiences for email and app pushes

About you

• Ideal role for an individual with hands-on proven experience in online retail.
• Strong organisational skills – able to plan and allocate resource for multiple categories, products and projects and develop working practices to ensure continued process improvement.
• Customer focussed with a proven track record of considering customer journeys and applying customer and campaign insights to merchandising decisions
• Strong interpersonal and communication skills with the ability to work as part of a team and influence delivery and change
• Analytical, numerate and results orientated with good commercial and KPI understanding
• Experience of Contentsquare, Bloomreach and Salesforce beneficial
• Fast learner, with an ability to work at pace and adapt to change in a fast-paced retail environment with tight deadlines

About our benefits

• 40% Discount Card for Hobbycraft Stores and Haskins
• Hybrid working policy – 2 days a week WFH
• Free Onsite Parking
• Dog Friendly Office
• EV Charging Point
• Birthday Day Off
• Company pension contribution – up to 4% contribution
• Employee Assistance Programme provide by Retail Trust
• Cash Health Plan with Health Shield
• Contribution towards eyesight test and glasses
• Subsidised gym membership
• Cycle to Work Scheme
• Long service awards and gifts
• Continuous training & development
• Colleague Wellness Programme
• A creative working environment
• Colleague Social Events

We are completely committed to supporting anyone with a disability in applying for our vacancies.  If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers.  As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.