Digital Analyst

Role: Digital Analyst 

Location: Bournemouth

Closing Date: 25/07/2025

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something. 

Digital Analyst   - Hobbycraft Head Office, BH23 6HG

Salary up to £50,000/year dependent on experience - pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times.

Our hybrid working model is 3 days in the office, 2 days working from home.

Position            Digital Analyst

Job summary/purpose

As an experienced Digital Analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising Hobbycraft’s digital channels.

Responsibilities 

Performance Reporting

• Accountable for tracking site and app CVR alongside the contributing funnel metrics.
• Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis.
• Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions.
• Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics.
• Support the Digital Marketing and Finance teams with forecasting targets by channel.

Product Development

• Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise.
• Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement.
• Track performance of all continuous improvement changes and the value they have delivered.
• Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps.
• Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way.

Trading & Merchandising

• Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation.
• Encourage the merchandising team to explore opportunities based on data findings.

Systems

• Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose.
• Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad hoc demos.

Specific skills

• Super user of Contentsquare, GA4 and Looker Studio.
• Preferable experience of digital experimentation tools such as Optimizely.
• Understanding of tag management and data integrity.
• Conversion Rate Optimisation (CRO) including personalisation and AI.
• Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way.
• Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.

We are completely committed to supporting anyone with a disability in applying for our vacancies.  If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers.  As a retailer we have a diverse colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.