Product Content Executive

Role: Product Content Executive

Location: Bournemouth

Closing Date: 11/07/25

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something. 

Ecommerce Product Content Executive - Hobbycraft Head Office, BH23 6HG

Salary £25,000   dependent on experience - Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 9am to 5pm with a flexible approach to start and finish times

Our hybrid working model is 3 days in the office, 2 days working from home

Role Summary  

This is a key role central to the success of our Ecommerce channel; you will be responsible for the new product pipeline, ensuring that all products have a full set of content and are published on the web site in line with the trading plan. You will have a passion for great content, both visual and written, and have excellent organisational, planning and Excel skills.  Your day to day process will centre around the coordination of all product content and you will report on progress.

Responsibilities 

• Taking full ownership of the Ecommerce new products pipeline to ensure that all new products are live on the website in line with the trading plan
• Scheduling activity for the in-house photography studio in line with the product pipeline plan to produce product images as well as additional photography requests
• Sourcing images from external suppliers and uploading via the Content Management System
• Schedule the product description copy writing for the copywriting resource and write product descriptions where required, in line with brand guidelines
• Collating product samples where required from either the external supplier or via Buying team
• Drive customer satisfaction and conversion by ensuring that all products have a comprehensive set of images to demonstrate the product features and showcase the product in a lifestyle or project context
• Ensure all product content is consistent and adheres to brand guidelines, ensuring that the guidelines are reviewed and refreshed where required
• Moderating user-generated content on the Bazaarvoice platform, growing coverage across product pages to enhance the user journey
• Field queries from the Customer Services team relating to product content queries and update as appropriate
• Report on product pipeline progress and new product status, identifying risks
• Report on product content performance via defined metrics and identify opportunities for optimisation
• Monitor best in class product content on other retail web sites and identify opportunities for product content enrichment
• Work collaboratively within the Digital Trading Team and across the business, building strong working relationships

Specific skills

• 1-2 years experience in an ecommerce, retail or administration role
• Confident user of Excel for planning and analysis
• Excellent organisational and coordination skills with strong focus on processes
• A passion for great online written and visual product content to delight customers and drive performance
• Basic understanding of SEO and the role it plays within the product catalogue and on-site content
• Excellent written and spoken English
• Experience of working with Content Management Systems (experience with Salesforce is advantageous)
• Basic Adobe Photoshop knowledge preferable
• Proactive, looking to measure and analyse performance and identify opportunities for optimisation
• A strong team player and communicator; able to work effectively with employees at all levels
• Self-motivated and capable of working independently in a fast-paced environment, managing workloads to meet tight deadlines
• Empathy with ‘homemade’ and our crafting customer

We are completely committed to supporting anyone with a disability in applying for our vacancies.  If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers.  As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.