Head of Digital Experience

Role: Head of Digital Experience

Location: Bournemouth

Reference: HOB1083358

Closing Date: 06/03/2025 23:59

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something. 

Head of Digital Experience - Hobbycraft Head Office, BH23 6HG

Salary up to £80k dependent on experience - Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times

Our hybrid working model is 3 days in the office, 2 days working from home

Key purpose of role

Reporting to the IT & Digital Director, this is a unique opportunity to lead digital experience for the UK’s leading arts and crafts retailer. With your experience of digital and omnichannel retail, you will be accountable for driving business value across conversion, basket value, and customer frequency for the website, app, and other customer-facing channels. Working in a fast-paced, performance-led, and creative environment, you will advocate data and qualitative insights to champion the story of the customer across the business and meet their needs through intuitive product design, driven and measured by tangible results.

As a compelling communicator and proven initiator, you will enjoy taking already thriving digital channels and making a quantifiable difference within a collaborative, can-do culture.

Accountabilities

• Accountable for the digital experience vision, strategy and product roadmaps for site and app, in line with business strategy, striving for intuitive journeys, value-driving features, customer satisfaction and bringing the business values to life. 
• Accountable for the User Experience function within the team, ensuring all experience design is evidence-led via qualitative insights, customer journey analytics deep dives, heuristic reviews, market benchmarking, and user testing.
• Working collaboratively with the Head of Digital Trading and Head of Digital Marketing, collectively leading the digital channel performance and resource, adapting and reacting as required, and playing a key role in the Senior Management Team as the voice of digital channels in the strategic digital direction of the business.
• Working closely with multiple other teams across the business to drive customer retention, to optimise the website and app, to deliver a powerful platform toolkit and to advocate the customer.

Minimum experience required

• 5+ years’ experience in a retail or direct-to-consumer digital experience leadership role, across websites and apps, and other customer-facing channels.
• Experience of agile methodology and product management of ecommerce products
• Experience of leading digital design functions and applying brand visual identity throughout the customer journey, delivering demonstrably impactful campaigns

For a copy of the full job description, please email recruitment@hobbycraft.co.uk 

We are completely committed to supporting anyone with a disability in applying for our vacancies.  If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.

At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers.  As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.

Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.